Format Copenhagen
Brand Design
Format Copenhagen is a scandinavian product design company focused on sustainable design solutions. Their approach to design is that choices need to be made with intention. Always impactful, yet sleek and beautiful.
The Problem: Format Copenhagen’s brand was outdated and didn’t reflect their bold, minimalist aesthetic or sustainability ethos. Their guidelines were inconsistent, and the identity lacked impact.
The Objective: Redefine the brand with a modern, minimal, yet bold identity that screams sustainability and stands out in the design world.
"Scandi bold"
The Solution:
Research
I dug into Scandinavian design trends, focusing on minimalism with punchy details. Format needed a design that’s sleek, simple, but makes a statement.
Sustainability was key. The design had to tell the story of both cutting-edge product design and environmental responsibility.
Design
A bold, minimal brand guide that balances clean, modern lines with standout details. It’s flexible, it’s impactful, and it’s built for growth.
Logo
Curves that feel organic, with just enough geometry to keep it intentionally gripping, but still grounded.
Responsivity being key, the logo needed several variations, for different needs and applications.
Color Palette
A muted natural palette with a splash of color that packs a punch - to break the minimalist mold and give it some edge.
Photography
Organic shapes, muted tones, details in architecture, and nature—a visual metaphor for Format’s sustainable, future-focused approach.
A Format Copenhagen product.
A key challenge in this project was—how to remain subtle, yet stand out? How to keep communicating with intention, when your main focus is your products, not outreach and growth?
Brand Assets
To overcome these issues, my deliverables included lots of templates and assets. I crafted a set of illustrations and icons, as well as templates for animation, documents and social media, ensuring Format could maintain consistent outreach and stay on-brand in every post and presentation.
Icons
Matching the weight of the logo, intending to add impact to any statement.
Illustrations
For lighter applications; minimalist line art—with a twist.
Impact:
Format now has a brand that mirrors their values—bold, sustainable, and unmistakable. It’s ready to scale across any platform and feel at home in any future product launch.
Do check out the full guide below!
Full brand guide.
For a full resolution preview—do get in touch.
